The Diamond Stag

Pride Celebration 2019: An immersive fairy tale for a savage world.

Conceived by Andrew Yang

Designed by Andrew Yang & André Armenante

Choreographed by Gabriella Loeb & Andrew Yang

Directed by Álvaro Masa


  • Thursday, June 20, 2019 at 6:30pm
  • Thursday, June 20, 2019 at 7:15pm
  • Thursday, June 20, 2019 at 8:00pm
  • Friday, June 21, 2019 at 6:30pm
  • Friday, June 21, 2019 at 7:15pm
  • Friday, June 21, 2019 at 8:00pm
  • Saturday, June 22, 2019 at 3:00pm
  • Saturday, June 22, 2019 at 3:45pm
  • Saturday, June 22, 2019 at 6:30pm
  • Saturday, June 22, 2019 at 7:15pm
  • Saturday, June 22, 2019 at 8:00pm

Running Time: 20 minutes

Age: All Ages

Location: IATI Theater (64 E. 4th St. NYC 10003)

Website: Facebook Event


As part of our Pride Celebration 2019, IATI Theater presents The Diamond Stag: created by designer, conceptual, and installation artist Andrew Yang. His world-renowned work has characteristically focused on the innocence of beauty, through the creation of dolls and experiential design. In this thrilling debut of a new medium, Yang brings his dolls to life through puppetry and costume – combining visual art and dramatic performance in an immersive fairy tale for a savage world.

With the guidance of the inhabitants of the forest; audiences will walk freely in the space. They are welcome to explore this whimsical world in a journey through nature, identity, vanity, and sanity--challenging their connection with the surrounding world.

The Diamond Stag was conceived as an exclusive and intimate experience for a limited group of visitors. Performed multiple times a day, each group will have the opportunity to experience the space and discover the story of the diamond stag for an approximate runtime of 20 minutes.


      Andrew Yang is a New York and Los Angeles based installation artist whose primary medium has been dolls and experiential design. His work has been featured in The New York Times, Vogue, Harper’s Bazaar, Elle, Marie Claire, as well as the windows of Barneys New York, Galeries Lafayette Paris, and Joyce Hong Kong. He has collaborated with brands such as Lancome Paris and Sideshow Collectibles.

Gabriella Loeb is a New York based artist, she began her career in fashion design but quickly came into her own as a sculptural, textile, and fine artist through her years of training at The Royal Institute of Art at Konstfack in Stockholm Sweden, and showing her works at numerous galleries.


Creative Team


André Armenante - Technical Direction & Production Design
André Armenante was a lead special effects designer for ‘Magic To Do’,  a new musical from Stephen Schwartz, and began his career in special effect robotics and work in the toy industry. In addition to theatrical and lighting design, Armenante is currently the Global Chief of Design at LumiGogo, a cutting edge commercial and residential empire.


Alvaro Masa - Narrative Director 
Through his work as an art director at Oglivy and FX where he developed extensive print, television, installation and digital campaigns, Alvaro Masa has expertly learned how to tell stories through lighting, graphic design, and color. He was born and raised in Spain and has lived in London, Stockholm, New York, and has most recently moved to Los Angeles.




Strobe lighting effects will be used during this performance.

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